The jeans label J Brand has announced today that they will be launching a full sportswear line for next spring. Its aiming to sell its new collection alongside Helmut Lang, Rag & Bone, Isabel Marant and Carven retail floor. J Brand has built a significant denim business at retailers such as Barney Co-op, Harvey Nichols, Ron Herman, Net-a-porter.com, Montaigne market and Bloomingdale's. The label also plans to add shoes and handbags in 2013 and will also open a flagship store in New York and London in three years, said so by CEO Jeff Rudes.
Xoxo, The Social Fashionista
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